City characteristics & New Mobility Services
Madrid, the capital of Spain and the most populated city in the country, is promoting public transport and active mobility in a bid to reduce air pollution and heavy car traffic. The city is planning to reduce the number of private cars in the streets by actively encouraging a shift to cycling and by introducing new mobility solutions. Madrid is one of the European cities with the widest offer of shared e-mobility services. The city can count on a wide and well-functioning public bike-sharing scheme, and on several other ones run by private operators such as shared electric cars, electric mopeds and e-scooters.
EMT, Madrid’s public transport operator, is seeking to position itself as a provider of sustainable mobility services of the future. The city has created its own Mobility as a Service application ‘MaaS Madrid’, which aims to provide high quality and updated information on public transport and additional services in the Spanish capital.
Policy priorities include the improvement of air quality, the reduction of congestion and the improvement of accessibility in the urban periphery.
Objectives of the case study
The main goal of the Madrid case study is to acquire a better knowledge of the impact of emerging mobility services and technologies and update EMT’s transport models and decision support tools.